New products and services are proposed, tested, and brought to market using KeyString Labs’ innovation process. The below diagram shows the stage in the process this product is currently in. To learn more about the stages of innovation, click “Learn More”.
The Public Charging project is focused on developing an Entergy-owned public charging solution for our customers. While our focus is mainly fast charging along highways and corridors, we are exploring urban and remote options for public charging. We are dedicated to providing a customer-centric solution which establishes Entergy as a trusted charging provider.
This product is considered commercialized. Scott Barrios within the ICO is the product owner for this. KSL is supporting working through finalizing the O&M service blueprint and ensuring all O&M dollars are accounted for in the investment case.
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Customer Target Market Segmentation tool that will provide product target market analysis. This tool will provide high level target markets based on customer segmentation and frictions (customer data) to help innovation teams identify market size. This tool will provide specific customer data for product concept testing, pilots and demonstration projects. This tool should integrate (future) with the SalesForce CRM to provide customer leads for future products.
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