New products and services are proposed, tested, and brought to market using KeyString Labs’ innovation process. The below diagram shows the stage in the process this product is currently in. To learn more about the stages of innovation, click “Learn More”.
Customer Target Market Segmentation tool that will provide product target market analysis. This tool will provide high level target markets based on customer segmentation and frictions (customer data) to help innovation teams identify market size. This tool will provide specific customer data for product concept testing, pilots and demonstration projects. This tool should integrate (future) with the SalesForce CRM to provide customer leads for future products.
The team completed the MVP Definition phase using the C&I Rooftop Solar market opportunity.
The MVP will be reviewed with OpCos to identify opportunities to pilot which will be the testing of the C&I Rooftop Solar market. The testing will consist of confirming sample target market customers meet the target market conditions of desirability, financial viability and technical feasibility. This testing will serve as a pilot (alpha phase) for lessons learned and updates required to the JARVIS model.
Customer Target Market Segmentation tool that will provide product target market analysis. This tool will provide high level target markets based on customer segmentation and frictions (customer data) to help innovation teams identify market size. This tool will provide specific customer data for product concept testing, pilots and demonstration projects. This tool should integrate (future) with the SalesForce CRM to provide customer leads for future products.
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